The Technical Leader's Advantage:
Essential Skills for Product & Engineering Leaders

Taught by Andrea Michalek, developer-turned-serial-entrepreneur who's led at every level of product leadership.

About the Course

The Technical Leader's Advantage is a 3-week, self-paced course for busy technical professionals who want to lead more effectively without stepping away from their day-to-day.

While others chase the trends and AI tools, this course helps you focus on what truly drives results: how you lead.

Because the leadership essentials haven’t changed.

Those who rise, especially in times of disruption, are the ones who lead with clarity, communicate effectively, and earn trust.

This course gives you the tools to do exactly that.

You’ll learn practical, battle-tested tools from 30 years of leading startups, scaling teams, and coaching execs.

Inside, you'll get frameworks, strategies, and templates you can use immediately:
• storytelling to communicate product vision
• methods to nurture your team without micromanaging
• systems to celebrate progress that energize your team.

By the end, you won't just manage. You'll lead with intention and authenticity.

• Start now

It's Lonely at the Top

Leadership often is lonely.

You’re busy. Your calendar is packed. The inbox never stops.

But under the surface, deeper questions linger:
• Am I bridging engineering and business priorities effectively?
• How do I influence across product, design, and engineering without authority?
• Am I building a team culture that consistently ships great products?
• How do I lead people who used to be my peers?

Many new leaders feel unsure of their next step, even while keeping everything afloat.

That's why I built this course: to give leaders support, structure, and space.
You don't have to do it alone.

• How can I start?

What You'll Get

✓ Strategies to lead teams through adversity

✓ Frameworks to make better decisions and set direction with purpose

✓ The 3P Career Planning Framework (Purpose, Person, Pay) to align your next move

✓ Tools to stop firefighting and lead with purpose.

✓ Real-world lessons from scaling technology and product teams at startups, scale-ups, and global companies

• Let's go

Meet your Leadership Coach: Andrea Michalek

I started where many of you are now: as a developer wanting more impact.

From writing code to leading product teams, I learned technical skills get you in the room. But leadership skills determine whether you stay there.

I've been a developer, CTO, startup CEO, and Global 500 VP of Product. I'm a serial entrepreneur with multiple exits, including Plum Analytics (acquired twice).

A brain injury became an unexpected turning point. It sharpened my understanding of what truly matters in leadership, and deepened my commitment to helping leaders achieve their own breakthroughs.

Now, I help product leaders move beyond incremental wins to breakthrough growth: fast-tracking careers, accelerating teams, and creating new market categories.

This course distills 30+ years of lessons into tools you can use right away.

• Start now

_{Stephanie Faulkner, SVP of Product and Analysis}

_{George Heppner, Senior Manager, Site Reliability and Infrastructure Platform}

Week 1

Unleash Your Authentic Leadership Style

Exploring your leadership style can set you apart. What drives you? What is your why? Communicate this through storytelling.

Week 2

Cultivate High-Performing Teams

Proven approaches and strategies for building your team. Nurture the talent, set a high bar, and define your Vision for the team.

Week 3

Overcome Adversity / Celebrate Success

Learn to navigate setbacks, set team rituals, and lock in momentum with small wins.

Course Modules

Course Intro
🔹 Welcome to the Course
🔹 About your Instructor

Week 1: Unleash Your Authentic Leadership Style
🔹 Passion-Driven Leadership
🔹 Mastering Effective Communication and Storytelling
🔹 Continuous Learning and Growth

Week 2: Cultivate High-Performing Teams
🔹 Nurturing Talent
🔹 Setting Achievable High Bars
🔹 Defining Your Vision

Week 3: Overcome Adversity and Celebrate Success
🔹 Overcoming Adversity
🔹 Routines and Rituals to Anchor Progress
🔹 Celebrating Short Term Wins

Course Wrap Up
🔹 Summary and Key Takeaways
🔹 Additional Resources

• How do I buy?

Why Now?

Leadership doesn't wait.

If you’re stretched thin, doubting your next step, or stuck managing instead of leading, this is the time to invest in yourself.

This is Andrea Michalek’s signature leadership course, built from decades of experience leading technical teams and scaling high-impact organizations.It’s designed for busy technical leaders who want results, not theory.

Whether you’re stepping into a new role or leveling up, there’s no better time to start than before the next big challenge hits your calendar.

You don’t need more time. You need a better framework.

Start today, and lead with purpose tomorrow.

• Let's Get Started

Zero Risk, All Reward

"What if this course does not help me?"

We’ve coached founders, execs, and rising leaders, and we know this material works.If it doesn't help you grow as a leader, just let us know.
You'll receive a 100% refund, no questions asked.No hoops. No fine print.
Just a promise to make it right.

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Summary

We are on a mission to transform how leaders grow.This digital course helps busy leaders shift from managing tasks, people, and priorities to leading with clarity and authenticity.

In just 3 weeks, with nearly 2 hours of instruction from Andrea Michalek, you'll gain tools and templates to jumpstart your leadership.

In the age of AI, human leadership matters more than ever.

We hope you join this leadership journey with us, and enroll today.

Self-Paced Course

$249

The foundation for breakthrough leadership, at your own pace.

• Enroll Now

Work 1:1 with Andrea

$949

Fast-track your growth with expert guidance and coaching.

(Only 5 spots available.)

• Apply for Coaching